Summer skirts

Time to check if you have all the summer skirts you need now that summer is around the corner. Maybe you can remake something you just never wear or just use some of that old fabric that has been lying in your cupboard forever!
Zoey skirt, from my first book, is the perfect summer skirt with it´s generous amount of fabric. Here with flowers, black lace and bicycles, ready for a picnic in the grass or a little summer cocktail party. It is really a playful style since the outcome becomes totally different depending on the fabric you choose!
Like during winter time when it is a little bit chilly, you can easily make it in wool or any other heavy material.
Fits your hips like nothing else and just screams for you to try it out:)

Ps. Congrats Fern:)You won the book! Please email me your address and I´ll send you the book!




Fern

Thankyou, email sent to your account.

Mothers day Give away!

I am so happy to do some spring cleaning, air my house and try to clean out the shelves and cubboards that are a bit too filled with so much stuff! Doing that I realized that I had a small pile of my first book. So I’m giving one away for you guys (it is written in Swedish, but it really does not matter if you don’t speak Swedish, you can easily sew it all anyway using the patterns and get inspired by all images)! It is perfect since it is soon mother’s day so give it to yo mama or just keep it for your self! Write below in the comments and I´ll draw a name out of a hat next week!



Here is a short ”making of the book- video” from making that first book. It was such a sunny wonderful spring day filled with a lot of funny moments! So sweet when the model in the end missed a button on the dress and had to redo it all:) and that is pretty much how thrilling it gets in the fashion business:)



Also check out this cute mama that made Jasmin coat from that first book, well done:) blogg.dinmorsa.net/2014/04/min-varkappa.html

So…..to top this, I cannot resist to link to this video just for the occation:), please forgive me:) cause ”every mothers day needs a mothers night……” www.youtube.com/watch?v=X0DeIqJm4vM

Ebba

I just love Lonely Island. No need to aplogize! Nu väntar ett långt härligt påsklov i Stockholms skärgård. Med mig i väskan finns givetvis mina vältummade Jenny-böcker! Nu ska jag njuta av naturen och låta skaparlusten få ny kraft! Kram å Glad Påsk!

Jenny

Fantastic:) härligt med en rejäl inspirationskick! Ha det riktigt mysigt! Hjärta!

Fern

yes, very nice

Lee

Jag är med!

Lee

Jag är med!

anna

åh, hoppas jag hann få vara med!

Kamilla

Hej, så fint, jag vill gärna vinna!

Beautiful gift for an ordinary wednesday

Got this for one of my best friends last summer in Nyc and wanted to share it with you as well. It is a diary/poetry book called ”I am her” written and illustrated by two women: M.H. Clark and Heidi E. Rodriguez and is such a beautiful celebration of life, the now and you:). If you want to surprise a friend or just be a little extra kind to yourself:) as I was of course:) -  find it here: www.amazon.com/I-Am-Her-M-H-Clark/dp/1935414038



Let´s kick some sewing ass

Look what Danish reader Camilla Plambeck made! A Grace top (Urban collection) with jersey and a liberty cotton. So pretty! One can really hear this sweater calling for lovely summernights! www.youtube.com/watch?v=Kr0tTbTbmVA


Also find this video we made last summer while shooting the book in Nyc. (our sweet model talks about her sewing skills)

And if you wanna start using up your stack of fabrics you can join another creative girl here! Love! stitchparade.com/stash-diet-2014

fern

wonderful

Jenny

Yeah! It is just sooo great to see all the lovely things that people are making them selves!

Spring Blossom

It is so lovely to see all the snow melting away and the spring trying to make it´s way. I am really longing for warmer days:) and can´t wait for the colors of the spring to come visit me.
Meanwhile I just have to seek for flowers elsewhere, like in cubbords filled with porcelain. Aren´t this the most beutiful spring buquets?
Great inspiration for flowers of fabric to put on your jacket, skirt or bag!



Aircondition

Baggy for lovely aircondition and a hoodie for a nice and privat nap in the stroller:)
This is the best, BEST outfit for a little toddler! Make it your self with patterns from my latest book “Urban collection”! www.jennyhellstrom.com/books/sy-urban-collection
And even if you do not read Swedish, you can still use all the patterns if you have just a little experience of sewing and you can of course also let yourself get inspired of all the images in the book!!! Remember - Art has no language:)


And for more cuties check out this bloggers lovely “Pearl baby baggy” and “Diamond baby hoodie” that she made from the same patterns as mentioned above. appledear.blogspot.se/2014/02/syblogg.html

I really love when you guys are making your own designs based on my patterns!
Here is a girl that loves the rockabilly style and look what she made out of the pattern “Audrey fake fur jacket” (same book as above).
Let´s get into your own flow! One can really play with all the patterns in eternity as you see here:) Yay!

Henrika

Just splendit! Just.

Perfection

I read a great interview with the french artist Nathalie Lete in Flow which by the way is a lovely magazine! Go check it out! I love when people say that their art does not have to be perfect. It is all about the journey, the joy in a creative process that matters. Isn't that why we all are so drawn to making stuff? To be able to crash right into the love of creation over and over? You never know the exact outcome and isn't that just soooo thrilling:)?......see Nathalie's words below together with pics of the magazine.



fern

which issue is this in, would like to read it in full :)

Jenny

Hi Fern! yes, read it, it is great! Number 3, check out the magazine here: http://www.flowmagazine.com. Love your name by the way! "Ormbunke" translated into Swedish:) Jenny

Henrika

I love that inperfection thinking. IT takets the stress away and open the way to happiness.

Jenny

Yeeeeezzzzz Henrika, so true, it brings you right into the present! Jenny

fern

thankyou, will be ordering the magazine as soon as possible. :D

First class pimp

To carry an entire collection from Stockholm to a photo shoot in New York can bring problems that you may not always anticipate. This time we had quite a lot of stuff to bring. We folded all the garments carefully and packed them as tight as we could together with all the accessories. Finally we managed to get them all down in a variety of hand luggage so as to avoid having to chase lost luggage at the airport when we arrived :)

The only thing I did not want to squeeze in a bag was the white fake fur, so I thought that we might as well just take it in a garment bag. But with all our bags we just didn't have room for one more carry-on for the fake fur jacket.

I would just simply have to wear it. Fine! – it was an insanly good looking jacket, but the only problem was that it was the month of July and 30 degrees Celsius HOT.....

But - what wouldn´t you do for art? So – I put on my clothes - a pair of comfortable boots, a t-shirt, colette baggy pants ....... And a white fake fur ..... It felt completely natural ...

A big pair of sunglasses came very handy. I strutted around on the airport as a first class pimp and every single person we met turned their heads around and whispred: "Who does she think she is ? Walking around like that, it's summer for crying out loud!"

When we boarded the plane, I had such a hard time keeping myself from laughing when I met peoples quizzical looks - they looked at me, looked right down at my shoes and let their gaze make its way up to the fake fur again. It was simply too much for some :)

"This one's on me!" I giggled to myself and snuggled up in my seat and fell asleep surrounded by clouds of white fluff. And by the way, it turned out to be the perfect jacket for a chilly air-conditioned airplane ride:)


Sam, the model wearing the fake fur!

Ebba

What a wonderful story! I love it!

Jenny

Great:) that was just such a crazy day:)

Love rain down on me

Rainy Days in New York are just like rainy days anywhere, so how lucky that I really love rain :)
To sit like this in the window and dream myself away for a little while, listening to the beautiful noise of the city while the rain patters all around me, that is just really something. Love rain down on me, on me, down on me……..

www.youtube.com/watch?v=uzZOdcnW5Qo

NYC photo shoot



Making a photo-shoot is a journey in itself. Lots of small details have to be prepared and need to fall into place. When the day has come and it's very very very:) early in the morning and everything gets rolling, there is no room for trouble. Structure is an advantage :) and I devote myself to detailed planning for many weeks ahead.
Locations are prepared in detail, what designs will be photographed and where, with what wall in the background and what about the belts and the shoes and the…. etc etc.

But even though I've done this hundreds of times, it's always a little nerve wracking since you can´t be in a 100 % in control of the big day. You never know what prank the cosmos has been planning for you :). It might start raining, the camera may brake or some other small interesting problem will accur that you will have to solve in a classy way:)



This particular day we brought the kids to the photoshoot ....... and guess what? That became the challenge of the day:)

'Mom, I'm hungry. Mom, I'm thirsty. Mommy, now I'm tired. Mom, when are we done? Mom, do you have scotch tape? '

But suddenly there was complete silence. Two small hands had cleverly managed to find my back pocket and the phone that I had there, which meant that now this little creature became the artist of the day just by pressing play on the videofunction. The result was an artistic little film of mummy, the wall and the sky. Small eyes see different things than the obvious. A graffiti wall is something completely different when you look really really close:) and how can you NOT look up when everything is so high? Calmness returned and we could keep working. Creativity = Love!

Recycling


Love this t-shirt that I got many years ago in Miami. It is so worn out that I almost can´t wear it anymore, but I just can not get rid of it since the message is so lovely.
It is really wonderful to wear this symbol since it carries such great and strong energy. All about love and care for this earth!
Easy to paint on a t-shirt that you made your self or maybe on something old that has been hanging in your closet for too long:).

Print out the file below! Draw the lines with a pen before you start painting (when I made this one I cut out one of the arrows to be able to transfer the lines easier). Just let it be fun and relaxing and please do not care if it happens to become a little crooked, it is just life!
Loved the very moment when Sam the model finally put this grey top on for the photoshoot of the book!
Now, come on and make this top your self! Pattern and description are in in the book ”Urban Collection” and the top is called ”Grace”!

Print a recycle symbol here

Linda

Love this recycle project! so going to try it:)Thank´s!

Jenny

Great! Let´s spread the word of recycling:)

Lotta

Snygg tröja! :) Vad har du använt för tyg (det grå)? Är det sweatshirt-tyg eller är det "t-shirttyg?

Jenny

Ja visst är den fin:) sweatshirtmaterial på kroppen och chiffong på ärmarna!Funkar dock säkert fint även med trikå om du vill ha en lite tunnare tröja! Kör!:)

Steet glam!

Thank you so much for all the wonderful descriptions of street glam!
I drew names out of a hat and the winner is - drum roll – Congratulations Christina!

I really like that we all have our own idea of what it means! Wonderful with for example Ebbas description: ' For me Street glam is not so much what you wear but a sence of who you are. Willful and non slave to trends.'
Or Anna: 'Good self-esteem and simple cuts combined with personal (sometimes playful) details.' And there were many more lovely descriptions too:).

Everyone who participated via email or below get a Jenny logobag as a comfort!
This weekend I was in Berlin and it was so cold that I was about to freeze to death. But it worked just fine being indoors, cuddling in cafés and going to museums! A friend had a giant party to celebrate his birthday and in the taxi on the way home, I took a lot of pictures from the taxi window. I like this one the most and love a little neon pink detail as the small light in the background. I´m  thinking finish a black or rust-colored dress, pants or skirt with a neon pink zipper, a thin ribbon or some other small insignificant detail that in the end makes the whole garment!

Ebba

Åh, ett tröstpris! Va glad jag blir, tack! Jag som alltid brukar tänka att jag inte "är en sån som vinner" men nu känner jag mig som en vinnare iaf! Beträffande din bild; jag gillar verkligen din förmåga att hitta detaljer i din omgivning som inspirerar dig. Jag ska definitivt försöka bli bättre på att se mig omkring och öppna mitt kreativa öga.

Jenny

Klart du ska vinna:) Hjärta.

Christina

Fick boken igår och blev såå inspirerad! Den är verkligen superfin. Får lämna bort barnen till mormor och morfar en helg och bara sy sy sy! :D

Jenny

Åh vad glad jag blir:) värmer i hjärtat! Skicka bilder på det du syr!!!!

Anna

Åh, vad roligt med en väska, vad glad jag blir! Jag beställde genast din bok och fick den idag. Nu går kreativa hjärnan på högvarv och det kliar i fingrarna efter att börja sy. Tusen tack för alla fina kläder, både dem jag har i garderoben och dem som ska sys!

Jenny

Tack för att du gillar att bära dem:)

Win my new book Urban Collection!

Yesterday I got the real actual book! Yaaaay! This means that in a few days it will have reached the book stores! I am so excited to hear what you think!
I'm giving away the first book that I have here (language Swedish)! The only thing you need to do is to answer the question:
What is street glam for you?
Email to jenny@jennyhellstrom.com or just write below! The winner will be announced next week (week 5-2014)! Do not forget your addres!
Now I will go to Berlin for a few days and let myself get inspired!

Karin T

Streetglam för mig är sneakers tillsammans med paljetter och tyll och så gärna en grov yllejacka on top of it! Karinvilhelmina at hotmail punkt com

Stina

Streetglam för mig är att ikläda mig mina egentillverkade kläder och känna mig så SNYGG OCH COOL inte bara av klädesplagget i sig utan också i vetskapen av att detta har jag själv gjort, med mina egna händer och efter eget huvud. Stolt och rak i ryggen som en fura! ( christina punkt grannas at gmail punkt com )

Maggan

Streetglam för mig är att oavsett vad man har på sig så syns det på personen att den njuter av att befinna sig i just de kläderna för den dagen. margareta_grahn@hotmail.com

Handmade

If you can´t find the fabric you have in mind the only thing you can do is to make it yourself! A lovely little moment with the brush and voila! The collar of the blouse that is on the cover of my new book is born. And just a few days later we're among all the New Yorkers on Broadway while Samantha's strolling around wearing the petit blouse with the hand painted dots. Love is in the air!

Susanne

Gud va kul att få se hur du jobbar! Du är så inspirerande!

Jenny

Hjärta!

Ebba

Jag blir alldeles varm och lycklig av din lilla filmsnutt! Tänk att få arbeta på det sätt du gör! Från första idén, via prickarna, mönster och modeller, se boken ta form med bilder och text, hela den härliga kreativa processen som leder till en färdig bok som vi är så många som längtar efter. Förstår att det är mycket slit men det verkar som pure heaven!

Jenny

Hard work in heaven:)

Dear Snow…….

The snow finally came:)……. I am so happy! Beautiful white snow flakes all over!
Love this light blue color together with both white and the rusty brown on the old bicycle basket. Light blue and brown has always been a beautiful combination and I am surprised one does not see it more often. Why not a lovely lightblue little t-shirt with big, brown uneven dots? I like!

Adorable, true and lovely

10 years ago I was so tired of fixing my hair that I simply set the trimmer on 3 mm and shaved it off. It was such a liberating feeling and it really made me see myself a little bit differently. This song and video by Willow sort of makes me want to do it all over again:).
Let yourself get inspired of this creature and her lyrics, here only 11 years old……

www.youtube.com/watch?v=VUMK4Da9Avg

Urban collection

During the summer my family and I always go to New York! We see friends and family and never cease to fall in love with this generous city. I could not think of a better place to do the photograph for my new book! It is a mecca of creativity packed with inspiration!

The book is filled with cool, comfy items that feel like you just put on your pajamas, but still look like a little party on two feet. I have picked out both old favorites from previous collections and added new treasures to create a diverse collection that is just as great to wear when chillin' in the couch at home as at a crowded cocktail party! You get 18 patterns that can be varied endlessly in the sizes XS- XXL.

Moreover, it is now time for the guys to sew! And if you have a little toddler at home do not miss out on the little hoodie and baggy pants!

For me, fashion is something that should be easy and fun. When it gets too serious, I fall asleep. And who wants to sleep when life is calling? Make your clothes as you want them to look and decide for yourself! Street glam is the way baby!






www.adlibris.com/se/bok/sy-urban-collection-by-jenny-hellstrom-9789127137530
www.bokus.com/bok/9789127137530/sy-urban-collection-by-jenny-hellstrom

Emma

Hurra vad kul att boken snart är här! Kan inte bärga mig!

Jenny

Yaaayyyy!!!!!:)

Maria

Nu har jag ju bara hunnit sy tre av grejerna i förra boken...men... Har en nyservad grön Elna Supermatic från 1958, funkar perfekt, även trikå funkar med sicksack. Älskar känslan. Ikväll när ungarna somnat ska jag försöka börja på Violet om jag reder ut alla insnittslinjer...

Jenny

Fint med en gammal maskin:) Bara att andas lugnt så hittar du din linje:)

Ebba

Jag instämmer; hurra, jubel och klang!! Mina döttrar gav mig ett presentkort på boken i julklapp och bevakar ihärdigt release-datum. Jag är såååå förväntansfull och ivrig!

Jenny

Vilka gulliga döttrar som tänker på sin mamma:)

Matilda

Tjoho! Som jag längtat (och nu beställt)!

Jenny

Härligt!!!!!!!

Henrika

Nu eller aldrig ska jag börja sy, igen - snygga grejer , kul med herrkläderna!!! Under tiden får jag titta på bilderna från NY - nästan som en resehandbok. Toppen!

Jenny

You go!!!!!

Happy new year!

Thank you lovely readers for a wonderful year! I could never have dreamed that my book would be received with such great love! You have been so amazing everyone, and I wish with all my heart that this new year will be just as you wish.

I usually skip New Years resolutions but it sure is something special to step into the new year .... new calendar, new thoughts, new dreams. I will do my best to fill my new year with love, recycling and enjoyment and I so hope it will snow!

In January my new book ”SY! Urban collection” will come out and it takes place in my all time favourite city New York! It will be so exciting to finally, really soon be able to hold the first copy in my hands!
Welcome 2014! This is your year baby!

books

hello there, will this book or the previous one be released in english? thanks.

Jenny

Working for it to happen:) !!!!! I really hope sooner than later!

Åsa Pivard

Jag ser verkligen fram emot din nya bok! Älskar den första och är så nyfiken på den nya. Kan man få en sneak peek på något ifrån den nya boken, eller får vi helt enkelt hålla oss till tåls ett tag till.;-)

Jenny

Härligt Åsa, vad glad jag blir! Kolla in nästa blogg, där ser man lite, lite mer:)

Nathalie

Hej, jag är en 15-årig tjej som är nyfiken på att börja sy. Jag är lite osäker på hur jag ska börja så jag letar runt efter mönster och böcker som verkar passande. Din bok verkar jättebra, men jag har en fråga.. Är det en väldigt typisk stil på alla kläderna eller finns det något för alla eller mer neutrala kläder som man kan fixa lite hur man vill? :)

Jenny

Hej Nathalie! Jag jobbar mycket med själva grundmönstren så att de ligger som en bra grund. Sen kan man leka sig fram med både mönster och tyger för att få det precis så personligt som man vill. Jag skulle absolut säga att det finns många plagg som du kan utveckla åt massor av olika håll. Börja med "Sy! från hood till skjortklänning" och gillar du den boken är du välkommen att fortsätta med min andra bok som kommer i slutet av månaden. Lycka till och kom ihåg att det finns inga gamla tråkiga rätt och fel nu när du syr! Det viktiga är att du vågar och var stolt även om det blir lite krokigt!

Found it!

I can´t believe that I found my old favourite t-shirt! I am so happy! A bit washed out, but oh sooo pretty!

Light in my heart

Bringing last week's caravan inspiration (see below) into my wardrobe, I might make one of these Coco skirt (page 26 in the book SY!...) for Christmas Eve!

Very fluffy of course and it must rustle so one can hear that it's a party! Then I am going to add a nice t-shirt to make it a little more realxed. Once I had a pale yellow t-shirt with caravans, my absolute favourite. I wonder where it is ........ I am going home to search for it right now!!!!!

Ebba

Hej Jenny! Önskar dig en riktigt God Jul och ett Gott Nytt År! Jag är så glad att du har "kommit in i mitt liv" och jag längtar redan efter din nästa bok! Kram!

Jenny

Tack Ebba:) vad fint sagt. Hoppas att även du får ett mysigt nyår! Jag ser fram emot att se vad du syr 2014!

Flying Crêperie

Soft tones from an old gramophone coming through the late autumn night. On my way home I can not help but stop and wonder where it comes from?

French crackly music that seems written just for tonight. Is that really a small caravan in my neighborhood?

Lately I have felt such an urge to take a long trip to the countryside, get some real peace and quiet with forest all around me. But now I'm suddenly reminded of why it's not so bad to stay here in the big city. Because who can resist a Frenchcrêpe in the corner of my street, when the fall shimmers so beautifully?



”Flygande Crêperie” A French couple with a mobile small caravan kitchen makes crêpes while French music spill out into the night. I just love this! Contact them at: symbiolab.se

Yoshie Watanabe Calendar

What a wonderful calendar to use when planning your day.
Small shiny ribbons that winds through the pages and leads you to amazing illustrations in soft, beautiful tones. So pretty!

gina

This is just amazing. Thank you for sharing!

True….

Look what caught my eye on my way to work this morning!

Christmas already?

I know it's early, but I've already started playing Christmas music, lit candles and slowly started to feel the Christmas spirit!

I actually think that´s the best way to avoid any christmas stress. When you start to enjoy the christmas joy way ahead, you don´t have to experience that it is suddenly over and once again you find yourself exhausted and confused in a dusty corner behind the tree.

The Story of Snow White with illustrations by Benjamin Lacombe is so incredibly beautiful and the colors inspire to lovely Christmas dresses. Start to sew one already with Christmas music in the background and many many days left before it is christmas.

Beautiful!

The other day, I ran across this original shop that sells locally grown, organic, biodynamic and wild plants in season. Lovely dried twigs or small bouquets that are really one of a kind and makes you think of a still forest. A little beautiful twig in a glass vase is the perfect gift to bring to any festive occation! Or why not a box of tea made from dried organic herbs? Love it!

Landet Järna, Hornsbruksgatan 24, Stockholm, Sweden

Cute!

Jack and John! Two little cute brothers, in printed Jenny Caps from old times! So happy when I got this pic the other day!

Rainy days

I am having the best time finishing my new book and in just a couple of weeks it will start to begin to look like a real book! I can´t deny that making a book comes with long working hours, but despite an intense autumn I have made sure to take one hour at a time. It's a really good way to not feel stressed out and it let´s me have time to enjoy the small precious moments that life offers since I do not have the big picture constantly in front of the retina. One thing at a time, that is really great stuff I´d say.

I love the fall and refuse to let it go unnoticed. At least one daily walk in rustling leaves is necessary. And if it's raining it makes it all even better!
Perfect for an autumn rain is this pretty rain jacket that Asa Pivard has sewn from the book! (https://gopplansdesign.wordpress.com/2013/09/16/regnkappa/)

Perfect movie endings

I love to start the day with lovely movie endings! It´s the most effective medicine for general toughness or just for the silent darkness of winter that is now slowly coming closer. Unlimited doses for as long as you want and you will have a big smile that remains all day. Little moments like these remind me of the very unique creatures we all are, and how important it is to love and enjoy as much as we can, as often as possibly.

1. High fidelity
www.youtube.com/watch?v=IvAnQeQ4K-c

2. Dirty Dancing
www.youtube.com/watch?v=WpmILPAcRQo

3. Little miss sunshine
www.youtube.com/watch?v=VI2JRZWyE-M

4. Napoleon Dynamite
www.youtube.com/watch?v=pmMAw5a7POU

Neat and tidy!

Despite the creative chaos that is raging in my head much of the day, I'm a big fan of orderliness!
It's so nice when all my work things are where they are suppose to be, since that also gives me a clear and restful mind.
I need a clean desk to put the computer on, I also need lots of practical and organized, yet beautiful boxes filled with my stuff and the walls around me need to be wallpapered with inspiring pictures so that I am reminded of my direction throughout the day.
It is really nice to be back home in Stockholm, to land at my little desk and let my thoughts park, just for a while!

The fall is here!

Check out the girl on the Lower East Side and what a cute and crispy skirt she is wearing, matched with funny light pink step shoes! Love the combo with all the tattoos as well!

Pretty floral fabric with cotton lace is perfect for Olga skirt in my book! Add one or two extra ruffles and wear it with a pair of heavy Dr Martens, heavy knitted stockings and long wool socks to welcome the coming fall!

Sneak Peak at my new book project!

Ebba

Va spännande!! Berätta mer, snälla!

Jenny

Ja visst är det spännande :) !!! Ny sybok på gång!

Annika

Ett önskemål på mönster: Jag har en ullkappa från dig med tryckknappar, hög krage, lite puff på ärmen, lite rynk fram och stickade muddar. Det står "Jenny Hellström Exclusive line" på lappen. Det mönstret skulle jag kunna döda för! :)

Jenny

Den kappan är helt klart en av mina favoriter också Annika, du har bra smak:)! Den finns absolut med mig i bakhuvudet för framtida projekt!

Emma

Wow det låter superspännande! Vad kul, jag kan inte bärga mig! :) Jag hoppas att det kan dyka upp något mönster även för killar och kanske också en liten tygskola för oss nybörjare som har svårt att veta vilka tyger som lämpar sig bäst till vissa typer av klädesplagg!

Jenny

Girl, you know it:)

Just love the old ladies

When you go out to buy groceries, you will of course put on your finest blouse, accompanied by something floral! Importantly, of course, is that the cap matches and for God's sake do not forget your umbrella, the stroller for your groceries and a couple of really comfortable shoes!
This little old lady on the Lower East Side had really thought of everything. Shortly thereafter, her husband arrived and off they strolled - hand in hand.

Little old women in patterned clothes make me all warm and filled with love, especially if they have matched their entire outfit! The ladies here in New York are easy on the eye and so inspiring! The other day I saw a really old lady who was out having coffee with her girlfriends and the glasses she wore were so extremely large that I almost stumbled over them! That had been a great photo!

More fabrics in New York!

On my hunt for fabric here in New York I wanted to find fabric boutiques that were located elsewhere than just in the Garment district, which I wrote about last week.



At 359 Broadway just a few blocks south of Canal Street in Tribeca, is P & S Fabrics that has been in the area for 30 years. It's more like a large outlet with all sorts of fabrics and accessories. The concept of organization can not be found here though. Rather total chaos, shelves and drawers where ever you look. If you are lucky, you might find something really nice or leave there completely exhausted by the colossal calamity. Personally, I have been in much more charming chaotic fabric stores in my time, but who knows, maybe you'll find the dream fabric here! Remember however, that they are not open Friday afternoon or Saturday because of the Sabbath. Just next door is a bizarre warehouse also filled with fabrics, but where they might try to cheat you if given the chance - so beware and be prepared to bargain!

On the lower east side you'll also find a lot of fabric stores. Over the years this area has served as an alternative low-cost area for fabrics as a complement to the garment district on 7th Avenue. However, I found mainly upholstery fabrics here, so if you are looking to dress yourself and not a couch maybe it's better to instead take a nice break and have a really nice coffee at Everyman Espresso (West Broadway / Canal street.). You will not be disappointed!

To return to the garment district on 7th ave, both Mood Fabrics on W. 37th Street, 3rd floor http:/www.moodfabrics.com and B & J Fabrics 525 Seventh Ave, 2nd floor are renowned shops to check out!

New York


Today I went up to the garment district here in NYC to find some nice shops to add to the list of fabric shops listed on this site. I had about 3 hours to lose myself in the magical world of fabrics.
I can say that the notion of time disappeared from my mind as soon as I entered the first store on my list, M & J Trimmings, a ribbon and button store that's existed since the 40's. Here I perused up and down the shelves for what eventually turned out to be more than 3 hours and I could easily have spent the whole day here! I heartily recommend to go to this wonderful store the next time you're in NYC!
There are many more shops of the same kind in the area, but this is without doubt the best one!
I love the fact that here in New York so many of the trimming & fabric stores are gathered in a concentrated area that for many decades have served the fashion industry. The area is called The Garment District and here you can find just about anything that has to do with fashion. It is located between 6th and 7th avenue on 35-38th street. 7th avenue is often called The Fashion Avenue. There is so much more to discover if you are excited about this and I can promise you will not get bored!

edgertor

welcome to new york! i'm a fan of yours over here. why are you here?

Jenny

Thank you! How wonderful:) I'm here working on a new book project and visiting family! Love this city! Let me know if you have any favourite fabric or button shops to recommend! Would be great!

Alice in wonderland

When I step over the threshold of Anthropology on West Broadway I magically pass into the Alice in Wonderland world. I love to mosey around in here and admire the never ending and inspiring plethora of things from around the world. Never leave NYC without first visiting Anthropology!

Buckle up!

Look what a fancy sash I made for Ella dress in my book! Super Easy! It is just 2 ribbons that you sew on top of each other and snaps in the back with a simple snap button. Then fold a bow French style and just like that, you´re done!

Now I´m going to New York City on thrilling adventures! Jiiihoooooooo! I´ll be blogging from there during August!

The comments function is now working again! Thank´s for letting me know!

Ebba

Jättefint!! Vilken bra idé!Ha det bäst i NY!Jag är inte alls avundsjuk. Ser fram emot att läsa om dina äventyr!

Super cute!

A really nice day at the office starts with me making a big cup of green tea while I wait for the computer to wake up. Then when I go through the day's email and one of them happens to be from one of you, crammed with pictures of the most beautiful creations one can imagine, made from my book! – It makes me so happy!
Here is pics from Ebba who sews and sews and sews!

Awesome!

Ebba

Jag blir också så glad!! Tack för dina fina, glada heja-rop!! Må så gott!

Oxbeau

very nice

manetflickan

Vad fint, och vilka fina tyger man blir glad av!

Archeological treasures

Many pieces of clothing that we wear today were created way back in history. However, despite intensive research no one has been able to determine the origin of the baggy pant. Until today!

It was long thought that it was derived from the traditional Harem pant. But the truth was closer than you might have imagined.
This morning when I took my daily walk in the village, I stood suddenly face to face with a real farmer's butt. Who would have thought that a farmer's bottom would inspire the entire fashion world.
An archaeological mystery is finally solved.

Blueberries

Now it is time for me to take a trip out to the countryside straight into the woods! It´s going to be so cozy! Of course Leone jacket from the book will be my companion on the journey, in a mossy green cottonfabric with the text blueberries embroidered on one sleeve. And when the mosquitoes begin to tease I will just pull up the collar real high!

Grandpa’s pants

It would be so great if I also could find a pair of old pants like yours in my grandpa’s attic ... said one of my newfound friends and glanced languishing at my gray grungy baggy pants.
I was 18 and had just moved out. New city. New school. And of course, clothes was on the schedule.
But I had no idea what she was talking about. My grandfather? Old? I had made these pants myself. I had even designed the pattern myself without knowing a thing about how to make patterns. I thought it couldn’t be that hard… just to draw a bit on a big piece of paper? I tried to copy the shape of an old and comfy pair of pants. Of course it wound up being a little crooked but I didn’t care. The end result was apparently so good that they would have caused quite the ruckus back in my grandpa’s day!

Check out my grandpa here:
www.youtube.com/watch?v=QK8mJJJvaes

Grandpa's closet?

Cotton skirts in a thousand layers

Cotton has always been one of my favorite materials. Especially when it's really thin and delicate. You can make summer skirts that are light and cool but at the same time use a lot of fabric. It is wonderful to have many layers on top of each other, make high waists with a million wrinkles or just finish the bottom edge with both wide and thin ruffles. Or why not just mix many ruffles in a wide variety and numbers and just let it be a little helter-skelter over summery bare legs.
I love it when the different layers are cut in different heights so that each layer is visible. It's even better if a few have a raw edge. It becomes so crispy and alive!
On top of that you put lace or ribbons a bit above and along the edges and that make the layers come through even more.
The skirt can be uniformly black with lots of black details as stitchings, ribbons and laces or you just make a full color explosion of it and mix everything you come across. A chaotic summer skirt like that looks great together with a black top and shoes! The summer is on!

Cook with me now

A boy is moving slowly.  All eyes on him.  His gaze is down and it almost looks like he is crying. His feet drag him up the little stairs leading to the stage. It is Cabaret, and he is alone. The whole school is there and everyone is waiting.
Real Slow he moves in a circle, still looking down. He strokes his eyes with the back of his hand, just as if he wipes off a tear.

Suddenly he is not alone anymore. Now it´s him and a beat. A heavy beat that finds its way out of the speakers. He stands perfectly still. Waiting. Just like us. Soon his body explodes to the beat that just made him company. They are one and together they become a breakdance number without equal. He is 11 and owns the whole stage. I wish I would have filmed it.

But the song that he danced to is almost as good as he was so here it is. Real passion in a skillet.

www.youtube.com/watch?v=Teaft0Kg-Ok

Pretty in pink

If you still doubt the fact that it is really really cool to make your own clothes… well, rent this adorable movie and please start to beleive.

Molly Ringwald plays a cool teen girl that lives with her dad in a small house in a not so fashionable area. Because of her unemployed fathers poor economy she has to sew her own clothes. Very very cool! And can you believe that hat?! These are precious gifts from the 80ies……

www.youtube.com/watch?v=tcSMDqXT52s

Dreamland


Beautiful pictures that lure you into the land of dreams. The illustrations of Florence Sarah Winship makes you forget that you no longer are a child.
For a little while I walk straight into the story of my childhood.
florence sarah winship

Fabric shops

If you don´t have any plans for this coming weekend, this might be something of interest? Dream away and get inspired. Here are a whole bunch of fabric shops, both actual stores and web stores. And THANK YOU! for all the great tips that I have received from you! The idea is to keep this list alive, so I would love if you would keep sharing with me! From anywhere in the world!

Fabric shops

Destination unknown

Creative chaos is something I think one should cherish tenderly! Stuff scattered everywhere in every little nook, inspiring magazine clippings taped to the wall mixed with words, old photos and strange undifined things.

A lot of what is randomly pasted up on the wall may seem completely insignificant to a passerby, while for the one who put it there it really kicks off the adrenaline system and makes the butterflies start dancing in the belly. All it takes is one look at that incomprehensible mess on the wall and you´re swoosched right into your own sweet heart. Suddenly you sit there in the middle of fabrics, sentences, words or paint.

You just know that you are on the right track, that the ticket in your hand has the right destination. Like destination unknown. It is all about daring to stay in that moment....not really knowing how the outcome will turn out… Questions like: Is this really right? Should I have chosen another material? will start popping up, but you don´t care....instead you start enjoying the fact of not knowing.

Of course, it can also be incredibly annoying not to be in total control, I'm the first to admit that, but for the most part, if I just allow myself to be swept away, I really love that feeling of just following the little invisible thread that whispers to me and dares me to have confidence in my own process.

Just another day at the office

So ..... you get an idea ..... Then you have to try it out. It can be about a particular fabric, a color combo or maybe you find an old skirt in the wardrobe that you turn into a strapless summer dress.  Then there are other ideas… Like you get a real strong need to try out that wig you bought last summer, to see if it matches the new mustache collection. That is actually an important task. I call it the warehouse inventory.  There is actually a law that says that you HAVE to do warehouse inventory on a regular basis. So I´m just following the law.

Can you believe how good I would have fitted in this video. I would have been so awesome looking in my wig and criminal attitude! Then I would have borrowed dad's petrol blue corduroy suit from 1977. What a beauty! Imagine that, and then add all my inner beauty….. can I just say…..Wow!
www.youtube.com/watch?v=z5rRZdiu1UE

Strawberries

A question I often get is if I regret that I stopped producing clothes back in 2008. And the great thing is that I really never have.
It was simply time for me to do something else. I had been one with my company and my collections since I was 19 years old. It was time for new adventures and dreams.
Since my company had been a big part of my life for so many years, it was obviously very scary. But I knew despite shaky legs that it was the right decision.

But then there was that raincoat..... A coat that I designed the last season and never actually got to see finished! A pastel pink raincoat with large, red strawberries all over and a green, long and wide shoe lace in the hood!
Even today, I find myself daydreaming about that pretty thing…..
It had been so lovely in the spring rain.

Ebba

Hej Jenny! Jag hoppas att jag kan ställa några frågor till dig betr din bok "Från hood till skjortklänning". Jag har sytt din jacka Fleur i en mjuk tweed. Jag förlängde ärm-delarna med några cm och dessutom gjorde jag mudden längre. Jag tror att jag är nöjd med resultatet. Jag tycker kanske att den är lite knepig att bära om jag har en blus under. Därav min första fråga; nu syr jag samma jacka men i ett bomullstyg och jag funderar på om jag istället för mudd ska sy upp ärmarna med en stickning och fästa fodret för hand. Vad tror du om det? Jag tvekar lite för att jag funderar på om ärmen blir lite väl vid.Vill gärna ha ditt råd. Min fråga nr 2 gäller Jasmin coat. Jag har, enligt dina instruktioner, letat efter ett schysst bomullstyg med polyester men inte hittat något jag gillar. Jag hittade då fler snygga manchester-tyger, dock i 100% bomull. Vad tror du om att sy kappan i manchester? Hoppas att du har möjlighet att svara på mina frågor. Min sy-glädje har varit avsomnad i flera år men din bok har återuppväckt den! Jag älskar din bok! Jag drömmer på nätterna om tyger och olika plagg jag ska sy. Härligt! Må så gott! mvh Ebba

Jenny

Fleur är ju fin med kortärmat under så armarna är bara, så jag förstår hur du menar. Vad jag skulle göra är att sy jackan som du tänkt och prova hur det ser ut när du låter ärmen vara vid innan du bestämmer dig för mudd eller inte. Kolla hur det ser ut när den sitter på och lita på din egen känsla! Jag tror att det skulle kunna vara fint, dock mår den den där ärmen bra av att få ett visuellt avslut så kanske ska du testa att ta upp en av färgerna i tyget och lägga 3-4 cm enfärgat i slutet av ärmen, då kan du även leka med en blank satin eller så kör du bara enfärgad bomull. Gällande Jasmin så är lite polyester bra för att det minimerar skrynklet och ger lite fall, men manchester kan bli bra tror jag, kanske ska du skippa de yttre stickningarna i ärmhålet, du får testa dig fram:) Härligt att du är glad för boken! Fortsätt drömma om tyger:) och skicka bilder på dina konstverk! Jenny

Ebba

Va glad jag blir för ditt svar! Dina tips hjälper absolut! Jag ska nog fortsätta leta efter ett tyg med polyester, trots allt. Jag kommer definitivt skicka bilder! Det är jättekul att du efterfrågar det. Känner mig lite extra stolt att du vill se vad jag syr. Trevlig Valborg!/Ebba

Make it, Wear it, Own it!

Amazing people workin´ it with their sewing machines, being kind to themselves and proudly showing off what they've made! Thank you for sending pictures of your lovely creations. Check ”Jasmin coat” out, here as a raincoat by odandulky.blogspot.se! Or the little bird placed on a bag made by Katharina!

When I was 13 years old and seriously started sewing my own clothes, it was an extremely effective and accessible way to express myself. Cross striped patchwork pants with bellbottom legs got my friends to look twice. It was fun! I was seen, appreciated, sometimes laughed at, but in most cases I did get Respect. Respect because I had the courage to stand for my creativity.

What is considered good looking is not always just about colors, shapes or cuts. It's just as much, if not more, about what one's eyes and one's body language are saying.
It is about Owning it.
To really, really OWN IT!

Monika

Vilken underbar Jasminkappa, vilket härligt mönster och färger! Applåd!

Crispy and light or whatever comes to your mind!

A regular Wednesday dress for bicycling to work or some cocktails in the evening with Jean-Pierre or whatever his name is? I personally think that you have the right to wear party clothes whenever you want.
And it really doesn´t have to be silk. Take whatever that is hiding in your fabric cupboard and make it into something that no one else has. Mix and splice with a hundred layers and remember - it doesn´t have to be perfect!
Finnish with a belt or a scarf, match it or mismatch it! I like the unexpected combinations! Ella dress from my book is so ready to be sewn!

I wish I could sew!

During my years in the fashion industry the most common comment I got was probably:
- I wish I could sew!
I still do not understand why there are so many people who think they can not sew. I am convinced that most of us can put together a small blouse, skirt or top. It's actually just about being a bit brave for a moment. To welcome that childlike sense of creative chaos. Just to see what happens, be a little wild and crazy! Maybe the seam will be straight or maybe it will be totally crooked. Who cares?! The most important thing is that you have started!
Step 1 - START!
Pat yourself on the back and welcome the adventure. See the charm of a homemade skirt just like you do with a jar of homemade marmalade! Because then, ladies and gentlemen, it can only get better! Soon each stitch will be a little easier every time you sew and suddenly the feeling of resistance and low self-esteem will be gone! Instead, you will feel proud, brave and with a straight back you will hear yourself say:
- Check this out! This, I have made ??myself .... And I know .... it does not even show!
And remember - Coco Chanel herself must surely have started somewhere!

Anna

Tusen tack för dina tips! Nu är regnkappan klar, kika gärna på bloggen om du vill ;-) http://odandulky.blogspot.se/2013/04/jasmin-coat.html /Anna

Jenny

Perfekt för en regnig dag! Jättefin! Jenny

The best of friends

Little black dress, little white dress or why not the little black and white dress?
The best of friends, white and black. Light and dark that creates a curiously balanced sharpness. Just add a small detail in color on a button, a zipper or a delicate silk ribbon and the harsh properness will fade. Pastel like a light pink or a mild mintgreen will soften it. A sharp red, yellow or green will give you a small explosion. Here is a black and white tango that breathes a burning red.
www.youtube.com/watch?v=5Zl7resIK4Q

A little bird

I can´t wait for the spring any longer! Where is it already??? This bird might bring it just a little closer. Print out the pattern here:
Sew this little bird and put it on Rose top or on the back of a Leone jacket from the book! And this song will definitely make you dream of a blue skye! www.youtube.com/watch?v=roPQ_M3yJTA
Print here


Maria

Jag älskar de där brallorna också! Är det egen design? :) Precis dammat av symaskinen igen och tänkt ta tag lite i sydrömmarna igen.

Jenny

Mönster på byxorna finns i boken! Se ovan:) Lycka till! Jenny

A white beard

Love the colors and poetic feel in this new video by Hanna Turi. It gets the idea of coated fabrics, rubberboots, warm sweaters and heavy boots started in my head….  Then add really light tiny ribbons and buttons as a contrast and print an old map on a skirt or blouse….. I seriously start considering growing a white beard……
www.youtube.com/watch?v=QMWZ4r86EsU

Pleats and Tape recorders

Check this out! A girl named Josefine has sewn Julie blouse in a greymelange jersey! Gorgeous, both the top and her :)

The character of this top completely changes depending on the fabric. It can be light, floral and elegant or like this greymelange jersey top that shows a little bit of shoulder.
That nude shoulder brings me back to the crazy styles of the 80’ies. Loose tops, leggings and streetdance! Feel it! You pay in sweat!
www.youtube.com/watch?v=82Qy1Dd9jdc



Isn´t it just like a big bag of candy filled with nutty inspiration? Like an old, pale and dusty photograph that comes alive in your mind, even more colorful than it ever was. This does not have to mean that what you choose to create in this moment of inspiration must look like something from the 80’ies.
You can just pick up the classic 80’ies colors neon yellow or neon pink and use it in the lining of a jacket or just as the neckhanger.
Here is a pleated Zoey skirt in stereo print. Another way is just to put a neoncoloured button in the waistband of a grey wool skirt.

When Madonna was dancing down the streets of Manhattan with a tape filled with her music in one hand and a bag of popcorn in the other, neon colors lit up the whole neighbourhood.
The story goes… she went up to the hippest dj:s in the city and said:

”If you play this tape, I will come and dance on your dancefloor tonight!”

When the night came and the cool people started gathering outside the club, the dj put the tape in the taperecorder and pushed Play……. It must have looked something like this…….
www.youtube.com/watch?v=2f5puMAUsjw

Oh, and here is some poetry that came with my Spring collection 2005:
(Suggestion: Why not start your morning routine with rapping this to your self in the bathroom mirror? It will so make your day :)

“Yes Yes ya´ll, to the beat ya´ll, is it clear this is not a fall ya´ll!

Stereo, stereo, stereo, stereo, pleeeaase - this is a celebration to the old school hip hop and you can not say it better than - stonewashed denim - it can not be more refined than thiiiiiizzz!

Loosen your seatbelt, hooood it up, make it feel like home man!
It shall all be clear, let life itself be your guide to the real street life.
Be true to yourself and you will feel the rhythm in your shoes.

Heeeey, let´s have a party, feel the music and dance!”

anon

Hello, are you planning on bringing out an english version of the book. Thanks

Jenny

Oh YES! Thank you for asking:) My publisher is now looking for a suitable partner for the Uk and US. I am so looking forward to an English version! Jenny

anon

Same here, been a fan for a few years . hope the book is selling well

Let´s share people!

A fabric. A button. A ribbon. An eiffel tower or an ice cream on a sunny summer day. In a flash there is an idea in your head!

Where does your journey begin? When does it start buzzing in your head? Maybe it is a small drawing or the color-combo on the bus seat that makes your head start spinning?

Many of you have difficulties finding beautiful and good fabrics. So during this spring I will list a number of fabric stores on the website in Sweden and Scandianvia and maybe even further away! And web-shops of course.

Wanna share your fabric-secrets with others? That would be awesome! Send me an email with your hottest tips or comment here below!
More is more!

Kajsa

Jag ser fram emot att få lite tips på ställen att köpa tyg! Tycker det är svårt att hitta roliga tyger...

Jenny

Du är inte ensam:) men det finns hopp! Jenny

Malin

Jag älskar Liberty´s tyger, men de är dyra.

Johanna

Jag kan tipsa om Stoff och Stil i Svågertorp i Malmö. En mycket inspirerande och stor affär, full med fina tyger och uppsydda exempel. Jenny: jag håller på och syr din Lilly shirt. Jag får dock inte ordning på kragen, som enligt mitt utklippta mönster är alldeles för kort för att räcka runt hela halslinningen. Är mönstret fel eller har jag helt enkelt missförstått något grundläggande i konstruktionen? Jag är nybörjare, så det senare är rätt troligt, men jag tänkte att jag skulle fråga ändå.

Jenny

Hej Johanna! Tack för tipset på tyger! Härligt med nybörjare tycker jag! Mönstret stämmer i måtten, det är lätt hänt att man missar att det ska vikas in några centimeter på var sida Mitt fram. Du kan se markringarna på mönstret, det är streckade linjer hela vägen från hals ner till nederkant. allt det ska vikas in som lite extra stadga för mitt fram linjen och för att man sen ska sy knapphål och knappar. Vik först in 1 cm och sen resten vid vikmarkeringen.På skissen kan du se att stickningen ligger en bit in längs med Mittfram linjen. Hänger du med? Jenny

Signe

Tak for en super flot bog. Jeg har netop syet rose top ;). Jeg køber stof hos www.malika-rosa.dk i Danmark og www.raystitch.co.uk i England. For liberty stoffer prøv www.shaukat.co.uk det afhænger lidt af kursen om det kan betale sig.

Jenny

Vilka bra tips! Tack Signe! Dejligt med en dansk pige:) som läser på Svenska! Vad kul att du gillar boken! Jenny

WOW!!!!!

The competition is now over so check out all those lovely and brave people that have sent in pictures of their creations!

Some of them have sewn for the very first time and submissions have come from Sweden, Norway, Denmark and even the USA!
It makes me so happy to see how the same style can turn out in so many different ways depending on colour, fabric or prints.

PLEASE keep sending me photos of what you are making! It is so lovely to see and it makes me so happy!

Princess F

Man blir rätt inspirerad härinne! Fatta att boken är slut överallt och det enda stället där det gick att beställa den hade flera veckors leveranstid och varje dag som går innan jag får boken måste jag köpa mer tyg så snart kommer jag att vara ruinerad, olycklig och drunkna i tyg. Och eventuellt ha hotat brevbäraren. Så kan det bli. Heja er!

Jenny

Härligt! You go Princess F!!! Snart kommer den:) Jenny

Caroline

http://oliine.blogspot.se/2013/02/skjortklanning.html Jag har precis sytt skjortklänningen från din bok. Så himla nöjd! Och så bra boken är, full med inspiration och jag vill bara sy allt i den. Tack!

Jenny

Kul! Och vad fin klänningen blev! J

Maria-Conchita

Boken är rena godis....tack fina Jenny för att du tagit dig tid att skriva, ta bilder och varit generös nog att ge också råd....så fort jag hinner syr jag min första Jenny H kjol <3<3<3

Jenny

Din första JH-kjol! Wow! Den ser jag fram emot att få se! J

Josefin

Din bok sålde ju som smör i solsken och inte blev det någon över till mig! Jag har snällt ställt mig i kö hos bokus, när den kommer vill jag sy den fräcka ballongkjolen som är på framsidan :)

Jenny

Underbart att du har tålamod:)Den som väntar på något gott:) Maila bild på den Jenny

Annika

Jag giller verkligen din bok. Har flera plagg av dig sedan förr och blev överlyclig när jag såg att du ger ut dina mönster. Har sytt flera av dem, det senaste är Leone jackan. Nu måste det blir vår snart! http://benglan.blogspot.se/2013/03/varjacka.html

Jenny

Fin jacka! Det ser ut som att du är en riktig proffs sömmerska:) Fortsätt skicka bilder! Jenny

Lo

Hej, vill bara tipsa om att boken iaf förra veckan fanns att beställa på cdon.com. Jag beställde min där förra veckan och fick hem den i brevlådan på 3 dagar. Så ni som ännu inte fått tag på den kolla där! Och Jenny, tack för en underbart inspirerande bok. Jag är långt ifrån något proffs på att sy men med dina beskrivningar känns allt lätt och roligt! Tänkte försöka mig på mitt första projekt nu till helgen, det ska bli så kul!

Jenny

Ja! Nu är nya upplagan i butik igen! Vad glad jag blir att du tycker att det känns lätt och roligt:) det är precis det som är meningen! Lycka till med ditt första projekt! Bilder är välkomna:) Jenny

When the forest rides the subway

It is such a pleasure to wear nature. When you are living in the city you are sort of in the forest at the same time. Close to the blueberries and brushy fairy tales. Close to the calming voice of the trees, the loving silence and whispering winds. A small brown tree on powdery pink, far far away from sirenes and buzz.

It´s business time!

Sharpen your senses, pull on your finest blouse and finish with a tie! Even though really good business is often made while wearing a onepiece jumpsuit hoodie it doesn't mean you can't wear a tie once in a while.
Straighten your back and feel the power!
It´s business time!

AND when you are not making business – Do not forget to send me photos for the competition (see below), there are still some bags left!

Win a Jenny Hellström logo-bag!

Ready? It is time for a competition!
Lot´s of fabulous people have bought the book SY! and that makes me so happy! Has anyone already started sewing?
The first 10 of you who have sewn an item from the book will be awarded with a Jenny Hellström logo-bag!

And remember: No seam is too ugly!

Take a picture of your creation either flat or on a hanger against a white background and send it to jenny@jennyhellstrom.com together with your addres.

Let´s kick some ass!

Hanna

Kul! Fick boken idag så ska sätta igång ikväll. Ska bara bestämma vilket mönster jag ska börja med... Det är så många fina :)

Jenny

Härligt:) Klara färdiga gå! Jenny

Anna

Åh, har precis beställt boken så jag hinner väl inte med tävlingen..

Jenny

Såklart du hinner med tävlingen Anna! Det finns många väskor kvar! Jenny

Anna Klara

Ha, ha...jag sydde på mina t-shirtärmar upp och ner!!! Det såg ut som väldigt märkliga och korta vingar. Så det blev en hel del sprättande idag! Dessutom leker min dotter alltid med mitt måttband så jag får aldrig chansen att mäta någonting ordentligt, fast mitt ögonmått är ganska bra nu!

Spring in Paris

Imagine an early spring day in the morning noise of Paris, you shiver a bit, wrap your jacket around yourself and cuddle. A little coffee, a braided café chair, a wobbly table. Bonjour, petit dejuner, merci, merci. It's rush hour. For all others.

You just sit there. Waiting for nothing. A scent of a soon blooming Paris. A bit too cold to sit outside, but you do it anyway. And of course you´re wearing an unreasonably nice jacket. Light pink lining with black dots. I love it when lining surprises!

The jacket is called Fleur jacket. Perfect for an imaginary spring day in Paris!

Fleur jacket is a style that welcomes playfulness with colors and patterns! You can mix it whatever way you want! Try it! The easiest jacket in the book!

Hanna

Åh vad glad jag blir av att du gett ut en mönsterbok! Jag jobbade med att sälja dina kläder, back in the days, på Micke

Jenny

Glad att du blir glad! Nu får du sy dig något riktigt fint! Jenny

Let's go!

I had some friends come over on a sleepy sunday to discover how easy it can be to sew. None of them had sewn since middleschool and now suddenly they all were making real clothes from my book! Gustav and Erik made one Tie each, Gabriella made a ”Coco skirt”, Motoko made a ”Julie blouse” and Oskar made a present to his girlfriend!

If you just have a really good pattern and a strong will you will soon have created a piece of clothing that looks like it´s been purchased in a fancy shop! Or you might even have a lovely crooked seam that whispers the “homemade”-song, and how can that be anything other than charming?

I am so enormously proud over my friends that dared to challenge themselves!
People!!! Get rid of all your doubts! It is time to start sewing!

Here are two coffee roasters, one food journalist, a splendid restaurant manager and a fishdoctor (means phd in fishonology) sewing away!

Hans

Fantastiskt ! Nu vågar även jag börja sy!

Jenny

Härligt Hans! Fler som dig:) Jenny

Petra Karlsson

Vilken underbar film!

Mia F

Inspirerande! Gillar toppen :)

Jenny

Petra och Mia! Vad kul att ni blir glada! Toppen är superenkel att sy! 3 mönsterdelar, lite raksöm, lite sicksack och vips:) Jenny

Rita

Hej! Jag undrar om du har något symaskinstips för en nybörjare. Antingen någon särskild modell/märke, eller vad man ska tänka på när man köper en (funktioner etc.). Lagningar, gardiner, lapptäcke, barnkläder är nog ungefär vad den kommer användas till. Vi är en nybörjare och en jättenybörjare med darrig hand. Tack på förhand!

Jenny

Hej Rita! Du kan sluta darra nu:) det kommer att gå bra! Det behöver absolut inte bli perfekt, det viktigaste är att våga! Lite sneda sömmar är bara charmigt! Ju mer du syr desto bättre blir du, så ta det lugnt, det är helt ok att svära, skratta och gråta, men var noga med att hela tiden berömma dig själv och dina fantastiska prestationer! Gällande symaskiner: I DN bäst i test tycker de att Husquarna Viking Emerald 116 är mest prisvärd (3500:-), på andra plats kommer PFAFF Ambition Essential (6000:-), tredje plats Singer One (4000:-), men föreslår att du går till en symaskinsaffär och känner lite! Jenny

A yellow ocean

The day had come for a certain girl to meet her mother in law. It was a big day and for the special occasion she had washed her hair, bought new pretty shoes and dressed up in a dress that she had sewn herself. It had the color of a sunny summer morning with beautiful pleats in the neck that slowly folded itself out in a generous ocean of yellow cotton.
Rushing by a display window she caught a quick reflection of herself and could not hide the excitement she felt. This just couldn't go wrong!

And of course it didn't! The mother in law was not at all a disappointment. In fact she was very sweet and loving. It was the friend of the mother that was the problem. As soon as she heard that the dress was self made her eyes went all dark. She grabbed the hem of the yellow ocean and carefully started to inspect it and its stitches.

– I hope you are aware of the importance of the inside looking as good as the outside? she said haughtily and put on her glasses to be able to look even closer.


Well… what can I tell ya?
The importance of the inside looking as good as the outside…..? Like 1952? Perfect hair, legs together, straight back, flowered wallpaper, correct, correct, correct and never ever wrong?
Ladies and gentlemen - Those days are sooo over!

How my inside looks like is no ones business. It can be messy, uneven and thready, but it is still mine. I am going to love my inside just the way it is.
And sure, I do love a straight seam, but sometimes it gets so much more interesting when its not as straight. It just means that someone has been struggling a bit, that someone maybe had to put up with a little fight. That is a beautiful thing.

I sew as I want.
And if I wanna’ show my hem, trust me I will. Otherwise - Stay away from my dress please!

Lisa P

I love the message of this story. Thank you so much!

Taco truck!

Wow! When I saw this truck that was parked in my neighbourhood the other day, I just melted of love!
First of all – who paints a taco truck pink??? I felt an urge to know! It MUST have been a person with great taste at least! And secondly – I wondered if they had veggie tacos?
Very important questions like these went through my mind - and then what happened - was one of those moments that I love so much:
This wonderful truck experience – now in my mind - turned into a skirt - just like that!
That heavenly creamy pink color can not get anything but totally faboulicious on a skirt. AND of course - with a matching tie!
I am ready to serve!
-WHO WANT TACOS?

This skirt is called Toto and is featured in my new book.
You can have your own great taco-truck moment and make it anyway you like with a matching tie!

hannabressler@gmx.de

Jenny, I love that story and your skirt! I miss the fashion you created and bought a lot of pieces which I am still wearing. Can't you start all over again? Yours Hanna

Jenny

Hey Hanna! Oh, that is just great! I am honored that you have your own little collection of jenny -stuff! A new collection?….. Well, never say never right:)? Jenny

Emma

När kommer boken ut?

Jenny

Hej Emma! Boken kommer att finnas i butik i slutet av Januari 2013! Kolla gärna in den och berätta vad du tycker! Jenny

Sofia O

Söt karamellkjol! Har flera kjolar från dig. Nu kanske det är dags att sy några själv :)

Jenny

Ja! Bara att sätta i gång! You can do it girl! Maila mig bilder på resultatet! Jenny

Emma

Tack, det ska jag göra! En bok med dina mönster är en fantastiskt bra idé! Jag har så saknat dina kläder, och butiken vid Hornstull. Det ska bli jättekul att kunna sy sina egna nu!

Kattis

Fantastiskt! Vilka färger och - Det ligger väldigt nära tillhands att tänka på -Strawberry Fields; Forever-. Många väntar med spänning på din bok. Kattis

True Story

Many years ago while I was still working with my fashion brand Jenny Hellström, we were working with a great guy named Ludvig. I did not just like him for his beautiful freckles but also because he shared my passion for rainy days – and always when I hear people talk about how they love rain, they get just a little bit more interesting to me.
Ludvig had been modeling for us for a couple of seasons and during this period of time he had collected quite a few garments from my collections. One day he stopped by my show-room and told me this crazy story.
He had been dressing up for a night out with some friends, gotten ready to go and wrapped his Jenny Hellström logo scarf around his neck since it was freezing outside. He folded up the collar of his wool coat and finished his ensemble by putting on his Jenny logo hat. When he arrived to the Metro station there was a bit of a wait so he leaned against a wall, looking as gorge as he always did. Suddenly two guys started walking towards him. It was obvious that they wanted to provoke him and soon he realized that they wanted to fight him. As you see on this picture - this guy is not a body builder so let’s just say – not the most comfortable situation one could get in to.
They started pushing him, first almost playful but rather quickly it got more and more violent and soon one of the guys grabbed Ludvig’s scarf. Ludvig knew that he had not a chance against those two thugs. He closed his eyes waiting for it to happen, but for some reason, it didn’t. For a moment, time stood absolutely still. Ludvig was getting quite confused about the whole situation. He now slowly felt the grip of the violent guy loosening up and when Ludvig opened one of his eyes to see what was going on he got seriously confused. Now – for some reason the angry guy stood there looking almost happy, smiling at Ludvig, and said:
-Damn, thats some serious shit you are wearing!
He had now also discovered that the t-shirt Ludvig was wearing had the exact same print as the scarf. That means: Jenny’s dad’s face all over Ludvig’s upper body including the head!
The guy now let go completely of Ludvig’s scarf and looked at him with great respect and said:
-Man, that Jenny Hellström totally rules!
His friend nodded seriously. They high fived Ludvig and walked away.
Ludvig brushed the dirt off his shoulders and stepped on the next train.

Hidden letters

Once a while I write myself a letter. It might sound a bit coocoo, but it is such a warm and fuzzy cotton love for my heart.  I have a deep belief that our soul is directly connected to our creativity. That the creativity is the loving voice of our soul. There is no better place to be than right in the center of a sparkling creative moment. It is just pure love for me, an absolute silence, a lost stillness. It really doesn´t matter what is going on around me, I can still feel that amazing sense of peace. When I´m in that moment, I know for sure that I am right where I am suppose to be. It´s been like that as long as I can remember. But since I´m human I tend get off on the wrong track sometimes and I forget this mighty force of love. That is what those letters to myself are for. I write them and then I place them somewhere in my home: Inside a book, behind a painting or in my jewelry box. Then I forget about them. Today I found one when I was dusting off my big, shiny, smiling Buddha and it made me so very happy. After an intense autumn of real hard work, I really needed that dust to sneeze me right back to my soul-track. I am now going to write a new letter and hide it somewhere really, really dark.